CP LAND Public Company Limited, a leading real estate developer in Thailand, adds vibrancy to corporate communication by launching CICI, NEWS VOICE, a virtual news presenter in the form of a Human Avatar. CICI comes with a lively personality, an engaging voice, and supports multiple languages to cater to the lifestyle of the digitally connected generation. Initially part of the mascot duo CICI & Paul, which reflects friendliness and understanding of diversity, CICI has evolved into an AI Reporter that conveys the organization’s stories naturally, reaching audiences of various age groups.


The development of CICI responds to the rapid changes in the communication landscape, including content, channels, and consumer behavior. With realistic voice, smooth speech rhythm, and contemporary language, CICI delivers concise and easily understandable information, ensuring accessibility for diverse user groups, including those with visual impairments. Ms. Sasinan Allmand, Executive Director of Marketing and Corporate Communication at CP LAND, revealed that the launch of CICI, NEWS VOICE aims to bring life, modernity, and relevance to corporate communication for the new generation. We are not just looking for news readers; we want storytellers who understand their audience. CICI was conceived and developed from the perspective of Generation Z from #TeamCPLAND to be more than just a presenter, but a friend who conveys the organization’s stories in an easily understandable way, connecting the brand with all groups, including employees, customers, partners, and community members.


Ms. Sasinan further stated that we hope CICI’s voice will resonate with the younger generation, helping the organization communicate faster, more clearly, and more sincerely in a way that suits this era. This launch reflects CP LAND’s mission to advance corporate communication significantly, following a Work Smart & Efficiently approach to develop formats that respond to consumer behavior and rapid platform changes, aiming to keep pace with the times and continuously attract new interest from target groups. All of this is part of the concept “Accessible Communities for Life: Quality for Every Life,” which emphasizes open, inclusive communication while genuinely considering the diversity of people. You can follow the weekly news program “CP LAND NEWS FLASH” by CICI Human Avatar starting today through the following channels:
FB: https://bit.ly/4kGnYwR
IG: https://bit.ly/3T10NS8
X: bit.ly/3HgYrfu
TikTok: https://bit.ly/3FtOaMw
Youtube: https://bit.ly/3Z6NeEi
Linkedin: https://bit.ly/3HvvQTC